32

Amy Scheinerman

University of Washington ), Jon Kleinberg , and Eva Tardos , authored a study published in 2003 in the Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. In their paper, the authors discuss how many people, and who, are needed to seed a cascading trend in a given social network. The seed group will convince others to follow the trend, transforming it into a“viral” phenomenon. They analyze what is the smallest seed group needed to initiate the cascade and who the individuals of that seed group might be.

13.The Trojan Room coffee pot was located in the old University of Cambridge (England) Computer Laboratory. A webcam was set up to provide constant monitoring of the coffee pot to save people the waste of time of making pointless trips to the coffee room. In 1993, the camera that had provided a live 128x128 grayscale picture of the coffee pot on workers’ computers was connected to the Internet, and soon people around the world were checking to see the state of the Trojan Room coffee pot.

14. Actress and model Amber Lee Ettinger made an online video in 2008 entitled“I Got a Crush on Obama” that was viewed well over 21 million times(as of 2/6/2011) and garnered her appearances in a Saturday Night Live sketch, as well as an interview on Geraldo at Large.

15. Rick Astley ’s“Never Gonna Give You Up”(1987) became an internet meme in 2007, when it began to be used as a“bait and switch” joke: people provided a link to an article or video on a prescribed topic, but the link instead took the user to Astley ’s video. Other examples of memes include“The Last Lecture” by Randy Pausch and various Saturday Night Live sketches.

16. People do not interact with one another in real time in email and on the message boards. Responses may take minutes wor weeks. Feedback- scuch as disapproval or refusal to listen to lachon hara and rechilut is lacking.

17. Dr. John Suler, Ph.D., professor at Rider University, is author of numerous articles in the new field of CyberPsychology, and edits a journal entitled CyberPsychology and Behavior. His online article on the“Disinhibition Effect” is found at a http://users.rider.edu/~suler/psycyber/disinhibit.html; it is based on an article published in CyberPsychology nd Behavior, 7, 321-326.

18. http://users.rider.edu/~suler/psycyber/disinhibit.html(gathered 12/8/2010). There, Suler writes:“Life in cyberspace tends to disrupt these factors that support self-boundary. The physical body and its five senses no longer play as crucial a role as in face-to-face relationships. What others know or don't know about me is not